Marriage vs. Living Together

As indicated by the measurements, the quantity of cohabitating couples in our nation solidly increments: in 1960 there were just 439,000 of unmarried companions, and in 2000 this number came to 4,736,000 individuals. Presently, 60-75% of first relationships and 80-85% of re-relationships happen after some time of living respectively (School Health and Safety). This work is an endeavor to look at and talk about the contrasts among marriage and living together as two most well known types of relational relationship in our cutting edge society. The primary distinction is formal systems and necessities to enter or stop some sort of relationship. There are no official prerequisites for individuals, who need to begin or quit living respectively. In any case, entering a marriage requires such conventions (contingent upon the state laws) as a holding up period, clinical tests, insignificant ages, an official function, getting marriage testament, and so forth. The equivalent can be said about consummation a marriage, which must be formalized with a long and depleting system of lawful separation. Another lawful distinction is associated with property relations between individuals who are authoritatively hitched or simply live respectively. A wedded couple should have their property together and apply legitimate strategies to partition their property in the event of a detachment. Since dwelling together is certifiably not a legitimate association, there are no lawfully endorsed methodology for isolating the property between living together accomplices in the event of a separation. At long last, there’s a distinction in legitimate duties and commitments of those wedded or living together couples who have kids. The posterity destined to a wedded couple become official offspring of the husband and spouse. In such case the two guardians are obliged to help their kids monetarily till the youngsters arrive at some particular age. Be that as it may, on account of dwelling together the male accomplice has neither lawful rights for child rearing nor a lawful commitment to help the posterity. There is another gathering of contrasts, which is associated with social results of marriage and living together. Observational investigates show that living together accomplices tend to isolate (Ward). Additionally, wedded individuals for the most part have better open doors for proficient turn of events. Be that as it may, surely, a key contrast is the nonappearance of responsibilities in living together relationship, which regularly brings to different negative results. A few contrasts are reflecting financial sides of the issue. Experts discovered that wedded couples ordinarily have better budgetary circumstance (Ward). Then again, male accomplices in living together connections are less invigorated to discover a few wellsprings of additional salary, to gain more cash and to make reserve funds or ventures. Correspondently, offspring of unmarried couples are typically bolstered with more unfortunate money related assets. At long last, there are various contrasts associated with wellbeing impacts and mental states of wedded and living together couples. Pros report that wedded individuals express more fulfillment with their relationship and tend to feel baffled, discouraged, furious, self-destructive, and so on. Simultaneously, living together accomplices are accounted for to be under a lot higher dangers of liquor and medication misuse, just as other mental or psychological mistreatment (Ward). Without a doubt, by certain reasons marriage may not be an ideal choice for a contemporary couple, and, subsequently, the two individuals can rather select to live respectively and surrender all the advantages of lawful marriage. All things considered, when settling on a decision among marriage and dwelling together it is significant to think about immeasurably significant favorable circumstances and impediments of the two sorts of association, just as to discover what human qualities are engaged with the connection between two people. Book index: â€Å"Cohabitation versus Marriage.† Georgia State University. School Health and Safety. Ed. Sandra Owen. 30 May 2007 <http://www.gsu.edu/~wwwche/cohabitation.ppt >. â€Å"Marriage versus Cohabitation.† Find Law for the Public. Thomson FindLaw Internet Resource. 30 May 2007 <http://family.findlaw.com/marriage/living respectively/dwelling together comparison.html>. Ward, Nathaniel. â€Å"Marriage versus Cohabitation.† My Heritage. Legacy Foundation. 13 Feb. 2007. 30 May 2007 <http://www.myheritage.org/Features/Archive/2007/021307_Marriage.asp >.

Strategic Information System Competitive Advantage

Question: Talk about the Strategic Information System for Competitive Advantage. Answer: Presentation: Upper hand is characterized regarding association is that it centers around growing better worth items and administrations offered to the client than the comparable items offered by the contenders (Johnsons, 2009). The business should step forward to grow new upper hands since this will assist the firm with remaining in front of the opposition (Senay, 2011). This procedure helps in drawing in new clients towards the business. There are five serious powers which ought to be broke down by the association to create upper hand. They can be sorted as feeling of contention among the rivals in the realm of industry, creating of dangers because of the new participant in the serious world, creating of dangers because of the accessibility of substitute of the item and administration inside the market, client bartering control over the merchandise and enterprises, promotion in conclusion, the haggling intensity of the provider. To make due in the market of rivalry, the administration should con centrate on building up the systems which helps in beating the five serious powers in compelling way. Instances of effective utilization of Information framework and innovation: The clients can be adhere to the association by giving them better quality administrations, upgrading relationship. The Rosenblatt global is the movement office organization. They changed their business by utilizing data framework and innovation. The organization use the executives devices, exclusive application for movement the board, and bleeding edge support for administrations. This administration gives the office to the client that they can book their ticket whenever and from anyplace (Belokar, 2012). The aftereffect of executing IT development inside the association helps in the development of deals from $40 million to $ 5billion. The utilization of data innovation not just causes the association to beat the circumstance of dangers yet additionally turns into the third biggest travel office of the world. Achievement factor: The techniques which are created as per the five serious powers are classified as cost administration system, advancement, separation, union, and development. The portrayal of the techniques and the job of data framework is shown in the table underneath: S. no. Achievement factor Depiction 1. Cost initiative system The business utilizes data framework to build up the savvy program in connection with the expense of the item and administrations. The diminished expense and top notch item pulls in the new clients towards the business which brings about augmenting the benefit of the organization. The data framework likewise helps in diminishing the expense of business forms executed in the firm, utilizing e-business online program, and decreasing the working expense of the item by presenting the e-acquisition framework inside the association. 2. Separation system The data framework helps in creating separated highlights in the association which helps in increasing upper hand (Perkins, 2015). The highlights which can be presented inside the association are program of live talking with the client, utilizing long range informal communication, offering better types of assistance program to the client, the clients get pulled in towards the business by getting esteem included offers, the business ought to offer types of assistance to client both on the web and disconnected medium, and proficiency and adequacy of the promoting ought to be estimated intermittently. 3 Development The data framework deals with recognizing and making new procedures for improvement of new items and administrations which helps in acquiring computerization the business forms by utilizing advanced demonstrating project and recreation in the structure of the item to decrease the expense of the item. New activity can be taken to change the business into e-business. The development can be acquiring the association by utilizing openings and abilities of web and media transmission. For instance: combinational development and open advancement. In todays time, the world is changing their working strategies by utilizing creative patterns and advances by utilizing cell phones, tablets, and PCs. 4. Development (Depends on merger and securing) Broadening, extension, and reconciliation of local and global activity in creating item and administrations. It centers around building stage for doing worldwide activity and setting up of worldwide intranet. It takes a shot at creating methodology for both on the web and disconnected help. 5. Union The relationship can be improved with accomplices, providers, and client by utilizing data innovation. 6. Specialty Strategy Choice of limited extension portion regarding cost, quality, and speed. 7. Technique with respect to operational adequacy The inner business procedures ought to be improved fulfillment of the client, nature of the item, diminishing time breaking point, and others. The effectiveness can be improved by improving dynamic practices. Instances of Unsuccessful utilization of Information framework and innovation: The Rosenblatt worldwide is the movement organization. They changed their business by utilizing data framework and innovation. The organization faces numerous issues of rivalry in changing the strategies of the association. The outside center makes the choice of innovation extreme to be actualized inside the firm. The association gets related with the higher hazard Mark, 2011). The development required utilization of the executives apparatuses, restrictive application for movement the executives, and cutting edge support for administrations (Andrew, 2009). The utilization of data innovation can makes the circumstance of dangers in increasing upper hand. Exercise Learned: To get by in the realm of computerized economy, it is important to step forward in changing the plan of action and procedures as indicated by the advanced development, patterns and innovations. The data framework and advancements helps in increasing upper hand to defeat the danger of the association. Worldwide rivalry stresses on value, quality, and administration gave to the client. IT centers around doing huge speculation for longer timeframe The prerequisite of building up huge worldwide framework is the foundation of foundation support for broad organized registering. The client can get great quality help for merchandise and item bought by utilizing data innovation Outer Factors: The fast development of the reliance on the creative innovation brings about the advancement of imaginative procedures and advances. The deliberate advancement in the procedures requires the association among providers and administrations gave to the client (Christini, 2011). The three resources which assume a significant job in making feasible upper hand are individuals, sharing of hazard and duty, and innovations. The basic elements which are related with the data framework are inception, assortment of the information, definition of the procedure, and improvement of transient arrangement (Brown, 2011). The outer variables are recorded in the table underneath: S. no Outside Factor Portrayal 1 Market Growth The joint effort with the adversaries brings about the advancement of new information and open ways to the new market 2 Expanding and insufficiency of piece of the overall industry The advancement in the procedures helps in stifling the new contenders emerges in the market. 3 Serious knowledge The business should step forward to grow new upper hands since this will assist the firm with remaining in front of the opposition. This procedure helps in pulling in new clients towards the business. IT helps in examining and gathering data with respect to changes required in item, rivalry, market, and condition. Inward Factors: The inward factors which are liable for executing data framework inside the association are recorded beneath in the table: S. no. Inner Factor Portrayal 1. Development The development can be get the association by utilizing openings and capacities of web and media transmission. For instance: combinational advancement and open development. In todays time, the world is changing their working strategies by utilizing creative patterns and advancements by utilizing cell phones, tablets, and PCs. 2. The development culture for supporting achievement The economical program intended for making the association increased upper hand for some timeframe. The three resources which assume a significant job in making supportable upper hand are individuals, sharing of hazard and obligation, and advances. 3 Premises required for expanding the capability of development inside the association IT offers help to change business process for increasing upper hand. It likewise helps in giving better control the board to the remote store of the association. PC helped building devices can be utilized for smoothing out the item design.it additionally gives data report to the director or proprietor of the organization in time. 4 New Business models Making and applying new plan of action which can helps in increasing upper hand 5 New Market Development opens the way for new market for example improvement of e-business 6 New Product Necessity of new item to being ahead in the realm of rivalry 7 Expanded Product The current produ

What is a relationship

Reid with one another to. Cap makes this relationship unique is we bond together and we treat each other pleasantly and are not discourteous to each other well gem is exceptional to me is she doesn't boast about things and she doesn't cry over imbecilic things and she's sort to each other. Gem and perceived the relationship is the point at which we began conversing with one another a ton. Let all began some time ago 2011,we were at a gathering and I was eating food like normal and than saw her plunking down and I conversed with her than we began to talk for a couple than we have been companions since than.My relationship with this individual is extraordinary ,we despite everything spend time with one another and eating food, watching motion pictures like common. How feel about the relationship now? Is acceptable like said we chill,eat,movies than all the more eating. What this relationship intends to me is were simply ordinary individuals , eating food with my closest companion and i ts incredible ‘nice to one another. I learned through this relationship is were not generally goanna be with one another even thou we live 1 house down and not to be ill bred. This experience will assist me with others is don't pass judgment flippantly like simply be pleasant to each other.

Accidental Death of an Anarchist as a Play of Social and Political Comment - Literature Essay Samples

Dario Fo, author of Accidental Death of an Anarchist, won the Nobel Prize for literature in 1997 and the Swedish Academy while awarding him the prize noted that Fo’s â€Å"works are open for creative additions, dislocations, continually encouraging actors to improvise†. Fo has always wanted his plays to be improvised and adapted in keeping with the environment and the conditions of performance. This is why he encouraged adaptations instead of translations of his scripts into other languages as long as it suits the socio-economic / cultural context of performance with the political thrust not being undermined or distorted. From the beginning he has sought to develop a kind of theatre which does not merely reflect documents but actively participates in the collective life and struggles of his audiences and becomes a form of collaborative political action.The reason for Fo’s immense success and his ability to evoke the kind of audience response as he did in Italy is not just the artistic vitality of his theatre but also the political immediacy of the matters he addresses in his plays like Accidental Death of an Anarchist, which essentially becomes a performance-centred rather than script-centred text. Javed Mallick has identified one main problem with analyzing the play as a classroom text, being the fact that the play works in performance only if it is related to an immediate political context and situation familiar to the audiences and performers. According to him Fo originally wrote the play as a political intervention into a specific situation and we should, therefore, accordingly analyse it keeping in that troubled fascist state / anarchist period in mind.Fo had essentially based his play on the bombing in Piazza Fontana in 1969 and the subsequent death of the arrested anarchist, Pinelli, who fell from a fourth floor window to a courtyard below. The room he was being questioned in was just 13 by 11 feet and there were five experienced off icers in the room when Pinelli ‘flew’ from the window with a ‘cat-like jump’. The first police explanation was that Pinelli had committed suicide, insisting that the leap was proof of his guilt. However, many other theories cropped up owing to the lack of physical evidence on the body, as brought out in the play, among which were the act of blatant murder by the police or of an ‘accidental’ death owing to negligence and extreme intimidation techniques being deployed by the police. Fo, in the guise of the madman disguised as the examining magistrate, points out the grotesquely farcical lengths to which the Italian police went to exonerate themselves from any responsibility for Pinelli’s death and to justify not following up any right wing leads in their investigation of the Piazza Fontana bombs. The bombs were in fact subsequently proved to be the work of two fascists. At this juncture it becomes imperative to talk about the ‘strate gy of tension’. The thinking behind the strategy of tension, whether it be the neo fascist groups who planted a whole series of bombs in those years or their accomplices and protectors within the secret services and the state machinery was to halt the growth in the strength of the working class. The placing of bombs randomly was done to create severe tension within the society. It was important for these forces to create the impression that it was anarchists, communists, trade unionists and so on who were behind the bombs. It was hoped that the overall situation which would be created would be one in which it would be unclear who was specifically responsible, so in order to stop the chaos, the left had to be suppressed in general. As Tom Behan puts it, in the climate of fear and revulsion created by the bombings it would be relatively easier for the state to justify the suspension of normal democratic procedures and subjugation of the left. Apart from this, the ultimate goal was the creation of a political system akin to fascism, which is why the involvement of fascist groups and elements within secret services with fascist sympathies became crucial.The play’s audience was aware of the gravity of the ‘strategy of tension’ and it is a direct reflection of Fo’s achievement that he was able to put forth the play like a madcap farce and popular comedy distancing the tragic implications in ‘order to forestall the audience’s empathy.’ This strategy is embodied in the many disguise changes that the madman undertakes.In the British adaptations of this play the police characters have been turned into mere caricatures, which was exceedingly disturbing for Fo. Thus, it becomes vital to stress that they are not intended as caricatures or stereotypes, making not only the British but several other foreign productions inaccurate. There is no doubt that Fo makes them, as Tony Mitchell says, ‘the butt of comedy and fa rce’. This is, however, inherent to the statements and behavior of devious, dangerous types who show the abuses of power that the police ruthlessly exerted in their extreme takedown of the Italian Left. On the other hand, Fo does not advocate or show any sympathy to the anarchists, whom he depicts as an insignificant group of extremists whose organization was so chaotic that they could not have possibly been the perpetrators of something so complex as the Fontana bombings, which the inspector also admitted required ‘military precision’. The play’s indictment of police behaviour takes on a more serious note in the character of Felletti, who seems to be unrelenting about the embarrassing facts of the Pinelli scandal. However, Tony Mitchell argues that her hard line of questioning was balanced by the madman’s change in disguise, filled with artificial limbs, from the examining magistrate into, ‘Captain Marcantonio Piccini from forensic researchâ €™. In an interesting insight, however, Jolynn Wing observes that ‘Fo incarnates Piccini as a preposterous conglomeration of such blatant bogus body parts that he is transposed into a virtual marionette†¦ As the scene builds up, it becomes increasingly evident that the grotesquely corrupted body of the Maniac and the body politic are theatrical reflections of each other’.The farcical capers of the play’s situation reach a climax when the Maniac is stripped of his ‘forensic disguise’ and proceeds to impersonate the Bishop, who is collaborating with the police. This disguise enabled Fo to satirize the Church and discuss consequences of the affair which as the Bishop states, is used as ‘the fertilizer of social democracy’. As said before, Fo rendered performance-oriented plays. Therefore, by leaving the ending unresolved, the play did not have any catharsis or outlet for the audience, which Fo hoped would stimulate a desire for pol itical change. Discussions after the play tended to deal with the need for a revolutionary strategy and a ‘counter power’ developed on Marxist Leninist lines against the Christian Democrat state.As Fo later wrote in the preface to a sequel to the play, ‘this monstrous tragic farce which goes under the name of ‘state massacre’, presented courtesy of the democratic organs of the state had the programmed result of a vast ‘isolation campaign’ of workers struggles and the obliteration of their more militant activists’. It was written as a response to a particular, critical political moment and requires the same sensitivity to immediate politics in production.Bibliography -:ïÆ'Ëœ Contextualizing Fo: Radical Theatre of the 1960’s by Javed Mallick. A critical companion to Accidental Death of an Anarchist. Worldview, 2006.ïÆ'Ëœ La Commune and Accidental Death of an Anarchist by Tony Mitchell. Dario Fo: People’s Court Jester. London and Ny., Methuen, 1984.ïÆ'Ëœ Accidental Death of an Anarchist by Tom Behan. Dario Fo: Revolutionary Theatre. London: Pluto, 2000.

Essay on Are Cochlear Implants a Threat to the Deaf...

The sound of your parents voice, hearing your favorite song playing on the radio, even knowing the sound of your own voice, these are just a few sounds that sadly many of us take for granted, and unfortunately many will never get to experience. Hearing loss affects about 10% of the Global population, with 124.2 million people affected from a moderate level to a severe disability. (WHO 2008) Deafness can be the result of many different causes such as otitis media (middle ear infections), hereditary disorders, genetic mutations at birth, prenatal exposure to certain diseases such as meningitis, and trauma to the eardrum or auditory nerves. (Better Health Channel, 2013) While not a cure to deafness, the invention of cochlear implants†¦show more content†¦The middle ear has three ossicles (tiny bones) the hammer, the anvil, and the stirrup that connect the middle ear to the inner ear. When sound enters your middle ear, it causes the ossicles to vibrate. These vibrations then move into the cochlea, which is filled with fluid. When the vibrations move the fluid that is in the cochlea, it stimulates tiny hair cells that respond to different frequencies of sound. After the tiny hair cells are stimulated, they direct the frequencies of sound into the auditory nerve, as nerve impulses. (ASHA 2013) Cochlear implants consists of three external parts: a microphone, a speech processor, and a transmitter. The internal parts include: a receiver and stimulator and an array of up to 22 electrodes, depending on how much amplification is needed. Cochlear implants work by bypassing all the damaged parts of the ear to directly stimulate the tiny hair cell s on the cochlea that direct sound frequencies to the auditory nerve. (ASHA 2013) Opposing Arguments Those that oppose cochlear implants argue mostly from a minority standpoint. The deaf community feels that as the minority, the hearing majority is threatening their way of life. â€Å"The deaf community is a culture. They’re much like the culture of the Hispanic community, for example, where parents who are Hispanics, or shall we say deaf, would naturally want to retain their family ties by their common language, their primary language, which isShow MoreRelatedFinal Exam Questions : 139 Deaf Culture1172 Words   |  5 PagesFinal Exam Questions-CDDS 139 Deaf Culture 2. Describe the ways in which Deaf culture is different from American culture in terms of communication and sharing of information. Deaf culture is different from American culture in a variety of ways. First off, the way these two cultures communicate is quite different. In Deaf culture, individuals communicate using ASL while in American culture individuals communicate mainly in English. Secondly, American culture is an individualist culture where sharingRead MoreThe technology of Australian time The bionic Ear1000 Words   |  4 Pages The technology of Australian time The bionic Ear Introduction Advancements in Information Technology have now made it possible to restore hearing to the profoundly deaf by inserting a prosthetic device called the Bionic Ear (also known as the Cochlear Implant) in an individual’s inner ear. The Bionic Ear technology is an example of design and innovation combined with information processing, software design and development. Since it was first invented, technology advancementsRead MoreCochlear Cases753 Words   |  4 PagesTitle of the Case: Cochlear Hearing Devices: Maintaining Global Leadership Summary of the Case: In, 1967, Professor Graeme Clark of the University of Melbourne in Australia began researching implantable hearing devices. 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Moreover, people can only rely on themselves in order to survive; American dream is no longer exist and be the motivation to get a better life where the fear of threat replace it. The world is governed by the selfishness of the rich, focusing only on their profit and neglecting people’s health, the most important in our lives as money can never replace health. In â€Å"Sicko†, insurance companies in America use theRead MoreAmerica Is A Place Where Myriad Of People Desired To Migrate1953 Words   |  8 Pagesthat lead their road. Materialism entrenched in people’s heart, creating moral decay. Moreover, people can only rely on themselves in order to survive; American dream is no longer exist and be the motivation to get a better life where the fear of threat replace it. The world is governed by the selfishness of the rich, focusing only on their profit and neglecting people’s health, the most important in our lives as money can never replace health. 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Outline and Evaluate Issues Surrounding the Classification...

Outline and Evaluate Issues Surrounding the Classification and Diagnosis of Depression Scheff’s Labelling Theory is a process which involves labelling people with mental disorders when they produce behaviour that does not fit with socially constructed norms and labelling those who reflect stereotyped or stigmatized behaviour of the ‘mentally ill’. A disadvantage of labelling an individual with depression is that labelling can accentuate and prolong the issue. In addition by labelling someone with depression who in fact is not depressed may in fact become depressed as a result. Another problem is that labelling an individual with depression means that they can have problems with getting a job and leading a life in the future because†¦show more content†¦There are also issues relating to reliability which may affect the diagnosis. One type is Test-retest reliability, which occurs when a practitioner makes the same consistent diagnosis on separate occasions from the same information. In terms of depression this can be applied if the same Doct or or Psychiatrist gives a patient a diagnosis of depression on two separate occasions. The other is Inter-rater reliability occurs when several practitioners make identical, independent diagnoses of the same patient. This can be applied to depression by confirming that the diagnosis of depression is accurate in a given situation. Issues of validity also arise in the diagnosis of depression. For example, Predictive validity occurs if diagnosis leads to successful treatment, then the diagnosis can be seen as valid. Under the heading of depression, there are a series of depressive disorders such as Major Depressive Disorder, Pre-Menstrual Disorder etc. In terms of depression predictive validity will occur if the right diagnosis is made followed by a subsequent correct course of action. Research by Sanchez-Villegas et al (2008) supports the ‘predictive validity’ of depression diagnosis. 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Business Model of Instagram Samples for Students †MyAssignmenthelp.co

Question: Discuss about the Analysis Business Model of Instagram. Answer: Introduction The report will discuss in detail about the company Instagram and different aspect of this social media platform. The report will cover the background of the company and discuss how the company got established. The report will also discuss about the business model followed by company along with detailed analysis of the company by using models like SWAT analysis and PEST analysis. Background The company Instagram was established as an experiment and the motive behind it was fun, quite similar to other social media platforms. The concept of sharing photos app that operates in one manner where photos are shared in a vertical manner from so many users (Loebbecke Picot, 2015). The company was established by Mike Krieger and Kevin Systrom. Initially they named it has BurBn but later changed it when they got seed round funding of 500k US dollars from Andressen Horowitz and other company called Baseline Ventures. Later Facebook acquired the company (Steinberg et al, 2015). The primary reason for Facebook to acquire this company was to strengthen the base of millions of mobile users and their overall usages. Instagram make mainly make money from advertisements and the unit dedicated on ads is very similar to Facebook ads handle. Moreover, the settings of ad which will be displayed on Instagram are directly connected to ads manager only. This is why, at the time of setting ads o n Facebook, people have the option to able to give some push to ad unit to cover Instagram also. Description of the product and services Following are different kinds of tools used by the company: - Explore tab: this tab is related to platform where some photographs get the chance to featured whenever any user click on the tab. Here, users also have the option to explore different section with the help of utilizing hash tags people find of some use. Filters: Instagram also has some photos where users can also apply on the images and this further may be sold for a fee and to brands in order to advertise the overall image. Instagram stories: this feature is primarily taking from Snapchat stories where brands have the chance to sponsor the promotion based stories from Facebook Dashboard of Ads (Iansiti Lakhani, 2014). Lux: there is feature called Lux impact where there are options to get use to the exposure of the present image with the help of 1000 point based sliders. Instagram Direct: this feature was introduced to compete directly with Snapchat model where one has the option to directly share the message or photos or videos. It can be send to one as well as group of users. Videos: initially, Instagram was only based on photos sharing. Later the company also started to share videos in order to permit the user to be able to share videos for fifteen seconds initially and later it was extended up to one minute (Spiegel et al, 2016). Evaluation of the strategy and future prospects: SWOT analysis Strength The main strength of the company is its large community along with providing value based proposition. Users on this platform are able to share their memories or personal moments with other. Being an active part of this kind of ecosystem, the media based company will be able to find different kind of touch points in order to reach as well as interact with the public. Also the company has the low touch as well as very efficient user based side (Tidd, 2016). The company also has massive reach to huge audience which leads to high level of engagement from their side. The company has the medium to add value while engaging audience which isnt just about sales. Weakness The biggest weakness of the company is its traffic on web which is very self-contained. In the present time, there is no other way to connect the site or bring traffic from this platform. While building audience on Instagram, people will need to engage or interact with them on this platform. Web traffic for many people like publishers is very crucial (Farre-Mensa et al, 2014). Opportunities Instagram is actually a new platform especially when compared to Twitter and Facebook. Both these companies are more established, and Instagram is still in a space that is more in testing phase and playing with different traffic circulation characteristics. Joining this platform has their benefits since people can actually study the level of engagement and different related patterns along with setting the personal trends (Tidd, 2016). In addition, there is also a very strong window of option for the many media based companies to set themselves and also build a strong presence. Threat Similar to any other social media platform, the ecosystem of Instagram is also transforming. Over a period of time, it is becoming more competitive by nature, specifically when the company has opened to ads based on API that actually permits for different tasks which include scheduling as well as publishing based content (Tidd, 2016). PEST analysis Political Instagram is constantly changing businesses in a more new as well as exciting manner. There are methods to use to calculate it present economic based impact are well setup by the company. Moreover, the company is associated with Facebook which is a powerful medium and getting more powerful with passing time especially after becoming the part of share market (Roof et al, 2014). Economic The platform is also helping much small and medium business to market them and further to connect with the customers. In addition it is also important to provide services in much better ways. Instagram is becoming a platform for socializing and also connect with people with different parts of the world (Haftor, 2015). Social Instagram permits the users to constantly stay in connection with the loved one and other acquaintances in every corner of the world. It is important to have access of internet and the widespread reach can help in spreading memories and happy news (Haftor, 2015). Technology It is crucial part of the company. The tools used by Instagram are already discussed in the report. Variety of services, tools and programming based language is used by the company to build its core infrastructure (Haftor, 2015). Summary of the key points Following are some of key points that the founders of the Instagram addressed: - The advancement of Smartphone has put the concept of photograph very simple and at the fingertips of so many people. However, there are still some ways to completely hide the problem area of a photo. The company was launched with different kind of filters that permit people to add more effects to snaps and bright colors. Another concern was to share the photo with the family and friends. Instagram presented a simple solution to comfortably link with Facebook or other social media platform and a photo can be posted in a second now (Cheng, 2016). In addition Instagram also wanted to get circled around uploading the issues where photograph usually take a lot of time to get uploaded as well as viewing them is a slow process. By connecting mobile phone to computer or even an attempt to upload the photo on the internet use to be big problem. The solution presented by Instagram was to make every file small (Cheng, 2016). References Cheng, Y. (2016). Application of E-commerce based Internet Plus Strategy in the Chinese Furniture industry with analysis on case study and business model canvas. Farre-Mensa, J., Kerr, W. R., Brownell, A. (2014). Entrepreneurial Finance Lab: Scaling an Innovative Start-Up Financing Venture. Haftor, D. M. (2015, June). Some Heuristics for Digital Business Model Configuration. InInternational Conference on Advanced Information Systems Engineering(pp. 123-130). Springer, Cham. Iansiti, M., Lakhani, K. R. (2014). Digital ubiquity: How connections, sensors, and data are revolutionizing business. Loebbecke, C., Picot, A. (2015). Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda.The Journal of Strategic Information Systems,24(3), 149-157. Roof, B. J., Yeh, A. S., Mizes, H. A., Haitao, D. U., Yang, M. (2014).U.S. Patent Application No. 14/529,399. Sadkowska, A., Townsend, K., Sissons, J. (2016). Fashionable clothing for mature women: an alternative design and small-scale business model. Spiegel, O., Abbassi, P., Zylka, M. P., Schlagwein, D., Fischbach, K., Schoder, D. (2016). Business model development, founders' social capital and the success of early stage internet start?ups: a mixed?method study.Information Systems Journal,26(5), 421-449. Steinberg, D., Horwitz, G., Zohar, D. (2015). Building a business model in digital medicine.Nature biotechnology,33(9), 910-920. Tidd, J. (2016). Preface [Integrating service innovation into business models]. Answer: